Sandro Gurioli, was born in Florence, the city which all over the world is called "The cradle of art", and perhaps for this reason he develops a visceral love for beauty in all its forms from an early age.
He takes his first steps in the world of creativity, working in fashion, as a shoes designer and this experience marks his life, allowing him to refine his creativity and imagination, traveling the world and participating with his collections in important fairs such as Milan, New York, Dusseldorf and Hong Kong.
The turning point that will lead Sandro Gurioli to fall in love with furniture and interior design begins in 1999, when he decides to buy an old farm in Tuscany, and open a charming B&B, with the name of Villa La Bianca.
Without any canonical training in this field, Sandro Gurioli, during the renovation of the ancient villa and the 20 apartments that he will recover from the old building complex, develops his own personal aesthetic, characterized by a mix of luxury, romanticism, tradition and modernity, as well as a solid experience in the field of constructions and design.
In 2008, after a holiday in Zanzibar, he decides to bet on that beautiful island, where he finds his definitive blessing, both as an entrepreneur but above all as a designer.